#CHATGPT ADS

Advertising on
ChatGPT

Reach potential customers while they explore, compare and make decisions.

Search behaviour is changing. People increasingly use AI to research products, compare solutions and make decisions.

ChatGPT Ads creates a new opportunity for brands to appear in relevant contexts during that process.

Zynq helps companies evaluate, launch and optimise advertising on ChatGPT.

Talk to us about ChatGPT Ads
How it works

From searches to conversations

Traditional search tells us what someone searches for.

A conversation can tell us what they are actually trying to solve.

Google Search

“Artificial plants for office”

ChatGPT

“We’re redesigning our office and want more greenery, but we don’t want plants that require maintenance. What are our options?”

The difference is context.

People use ChatGPT to explain their situation, requirements and preferences. That creates an opportunity for advertisers to reach potential customers while they are actively exploring a relevant need.

Google often captures what people are searching
for. ChatGPT can create an opportunity to appear
while they are figuring out what they need.

How does advertising on
ChatGPT work?

ChatGPT Ads are clearly labelled sponsored placements that can appear alongside relevant conversations. Advertising is separate from ChatGPT’s organic answers and does not influence the response.

01

A user asks a question

“Which CRM is best for a company with 20 employees? We need sales pipelines, quotes and Outlook integration.”

02

ChatGPT helps them explore

The conversation provides context around the user’s needs, requirements and considerations.

03

A relevant ad can appear

A clearly labelled sponsored placement from a relevant advertiser may be shown alongside the conversation.

04

The user continues to your website

The ad can direct the user to a relevant product, service or landing page.

Illustrative example
User
We're redesigning our hotel lobby. We want large green plants but don't want anything that requires maintenance. What would you recommend?
Assistant

For a lobby where ongoing plant care isn't practical, the usual options are high-quality artificial trees and large plants, planted arrangements in permanent planters, and green walls. They provide the visual effect of greenery without watering, light requirements or replanting. Scale and placement usually matter more than the number of plants.

Sponsored

Example Company

Create greener spaces – without the maintenance

Artificial plants, trees and tailored greenery solutions for hotels, offices and restaurants.

Explore solutions

Illustrative example of how a relevant sponsored placement could appear.

Why consider ChatGPT Ads?

Richer context

Conversations can reveal more about a person’s needs and considerations than a traditional search query.

High-intent moments

Reach users while they are researching, comparing solutions and considering their next step.

Earlier in the decision process

Create visibility before the customer has necessarily decided what product, solution or provider they need.

A new advertising channel

ChatGPT Ads is a relatively new advertising opportunity, giving companies the chance to start testing and learning early.

Part of the wider media mix

ChatGPT Ads should not automatically replace Google or Meta. For the right company, it can complement existing paid media.

Which companies can benefit from ChatGPT Ads?

ChatGPT Ads can be particularly interesting for businesses where customers research, compare or ask questions before making a decision.

E-commerce

Products where customers compare features, price, quality or alternatives before buying.

B2B & SaaS

Software, platforms and business services where customers need to understand which solution best fits their needs.

Travel & experiences

Businesses that can become relevant while users plan destinations, accommodation, activities or experiences.

Home & interior

Products and services where inspiration, recommendations and problem-solving are important parts of the buying journey.

Services

Companies solving specific customer problems where people commonly research their options before getting in touch.

Where does ChatGPT fit?

Meta

Create demand

Discovery, inspiration and visual communication.

Google

Capture demand

Reach people actively searching for a known product, service or solution.

ChatGPT

Explore & evaluate

Reach people while they research, compare and work out what they need.
The strongest strategy isn’t necessarily choosing one channel. It’s understanding the role each channel plays in the customer journey.

Zynq already runs Google Ads, social media advertising and performance marketing services for Swedish and Nordic brands, which is why we plan ChatGPT advertising as part of the full media mix rather than as an isolated experiment.

A new channel. An opportunity to learn early.

ChatGPT advertising is still a relatively new part of the digital advertising landscape.

That doesn’t mean every company should immediately move budget from established channels.

It does mean that companies with a relevant audience now have an opportunity to test the platform, understand how users respond and build experience before the channel becomes more established.

At Zynq, we approach ChatGPT Ads the same way we approach any new advertising platform:

Test. Measure. Learn. Scale when the data supports it.

ChatGPT Ads with Zynq

We help companies understand whether ChatGPT Ads makes sense for their business – and if it does, we handle the process from strategy to optimisation.

Strategy & opportunity assessment

Evaluate audience, offering, customer journey and potential use cases.

Campaign setup

Campaign structure, targeting, budgets and advertising setup.

Creative & messaging

Develop advertising concepts and messages suited to the context.

Landing pages

Make sure the experience after the click matches the user’s intent.

Tracking & measurement

Set up the measurement needed to understand what happens after the click.

Ongoing optimisation

Analyse performance, test approaches and continuously improve campaigns.

ChatGPT Ads FAQ

What are ChatGPT Ads?

ChatGPT Ads are clearly labelled sponsored placements that can appear alongside relevant ChatGPT conversations. Ads are separate from ChatGPT’s organic responses.

Can companies pay to be recommended by ChatGPT?

No. Advertising does not influence ChatGPT’s answers. Sponsored placements are clearly labelled and kept separate from organic responses.

Who can see ads on ChatGPT?

Ads are shown on eligible ChatGPT plans and markets. Availability can vary by plan and location as the advertising product develops.

How are ChatGPT Ads targeted?
Advertising can use signals related to the context of the conversation and the advertiser’s campaign settings to determine relevance. Advertisers do not receive access to users’ private ChatGPT conversations.
Which businesses should advertise on ChatGPT?

It can be particularly relevant for businesses where customers research or compare alternatives before purchasing, including e-commerce, SaaS, B2B services, travel, home and interior products and selected service businesses.

Can Zynq manage ChatGPT Ads for us?
Yes. Zynq can help evaluate the opportunity, create the strategy, set up campaigns, implement measurement and optimise ChatGPT advertising alongside your other paid media channels.
How much does ChatGPT advertising cost?

Costs depend on campaign objectives, audience, competition and budget. Zynq can help determine an appropriate test budget based on the business and campaign goals.

How do we get started with ChatGPT Ads?

Contact Zynq and tell us about your business, current advertising and objectives. We can assess whether ChatGPT Ads is relevant and recommend an initial approach.

Should your business be testing ChatGPT Ads?

Tell us a little about your business and we’ll help you evaluate whether ChatGPT advertising should be part of your digital marketing mix.

Zynq Media Group is a Swedish digital marketing agency based in Helsingborg, working with paid media for e-commerce and B2B brands. You can also reach us through the contact section on zynq.se.

    No obligation. We’ll start by looking at whether the channel actually makes sense for your business.

    Let’s find out if ChatGPT Ads makes sense for your business.

    We help companies test new opportunities without losing
    sight of what actually drives results.

    Talk to us